How to Create a Marketing Plan

GASP 😮 

“I think… I maybe… forgot to… invite people.”

In my junior year of college, I was in charge of planning an alumni event. I was determined to make it the best alumni mixer of all time (said no one ever).  

I bought adorable umbrellas🍹 for the cocktails. I made table centerpieces out of tissue paper flowers. I spent the majority of the budget on a Photo Booth cause that was the THING in 2012. 

But you know what I didn’t do?! Send the invitations 🫠

A few days before the event, I scrambled to email, call, and Facebook everyone so the event wouldn’t be a total bust. 

Moral of the story…

Don’t get so lost in the details that you forget the goal. 

When I was planning to start my crochet business, I focused on all the tiny details. I thought about my business name for months. Spent hours on Canva designing a logo. Agonized over how my business cards should look. 

Not once did it occur to me to focus on how I would get people to see my crochet products. 

You might have a similar experience. 

Here’s the difference… you have me! I’m like a crochet fairy godmother you never asked for 🧚‍♀️

So here’s what we’re going to do… focus on how to get people to your party before you dive into the party planning details. 

Marketing is your invitation! If you have zero clue how to create a marketing plan then check out my template here. 

Once you have a general idea of how you will get the word out about your products THEN you can dive into all the juicy details. 

Have you been so focused on the details of your crochet business that you forgot the most important part??? FINDING CUSTOMERS! In this video, I talk about the biggest mistake crochet business owners make and how to fix it. I'll walk you through the 5 elements of a great marketing plan!

Have questions?? Comment below or send me a quick message. I would love to hear from you even if it’s just to chat crochet. Until next time… happy crocheting!

Hi friend! I’m Taylor Bento
Crochet Designer & Content Creator

I started my crochet business, Bags by Bento, in 2021 during the height of the pandemic. I took the challenges of living life online and cultivated a virtual community! Now, I help crocheters create beautiful bags and accessories. Scroll through the blog for more crochet tutorials and patterns. Follow along on Instagram for crochet friends and community.